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Marketing Analytics
Insights & Tips

Expert insights on ROI optimization, marketing analytics, and data-driven strategies to grow your business.

The Complete Guide to ROI Calculators in 2025: Boost Your Marketing Performance
Featured
August 7, 2025
8 min read
Adam Wilkie

The Complete Guide to ROI Calculators in 2025: Boost Your Marketing Performance

Learn how to create and use ROI calculators to measure marketing performance, make data-driven decisions, and demonstrate value to stakeholders.

ROIMarketing AnalyticsPerformance
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Marketing Attribution Models: Which One Is Right for Your Business?
Attribution
Aug 6
6 min read

Marketing Attribution Models: Which One Is Right for Your Business?

Discover the different attribution models available and learn how to choose the right one for your marketing mix and business goals.

AttributionAnalytics
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10 Essential Marketing Metrics Every Startup Should Track in 2025
Startup Growth
Aug 5
7 min read

10 Essential Marketing Metrics Every Startup Should Track in 2025

From CAC to LTV, discover the key metrics that matter most for startup growth and how to track them effectively with limited resources.

StartupsMetrics
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